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Posts tagged: Design Systems

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Landing pages and conversion

Rebuilding the Daily Sudoku landing page after the Play Store launch

9 min read

Written by: Jonathan Reis on

The app was already published, but the website still talked like a pre-launch teaser. Here is what we changed — with AI assistants and an automated design critique — to turn it into a real conversion surface.

Design systems

Design tokens as one source of truth: giving a Sudoku app a real art direction

8 min read

Written by: Jonathan Reis on

How we gave a template-looking Sudoku a bold art direction by changing the theme tokens first, sharing them with our website, and staying inside a low-end performance budget.